Lincoln Square
Branding
Philadelphia’s Newest Square, Lincoln Square, needed an integrated brand solution to bring the mixed-use property to life. Co-developed by Kimco Realty and Alterra Property Group, the project comprises over 3.4 acres at the intersection of where South Broad Street meets Washington Avenue. This multi-use project features prominent retailers like Sprouts Farmer’s Market, Pet Smart, Target, Chase Bank, Chipotle, Sprint, Starbucks and 322 apartments.
The team at Lincoln Square needed to grab the attention of the neighbors in the surrounding areas and potential residents across the region. Their target audience was working adults who wanted to be a part of a hub of activity.
Inspiration
Logo Development
Brand Identity